Mark Doble, the owner and president of Aviator, who founded his craft beer company in a Fuquay-Varina airport hangar in 2008, was nonplussed by the accusation to him, his Maddox had little resemblance to Lost Coast’s Whitey. “The surfboard also has a bite mark at the top.” “Like the great white mark, Aviator’s Mad Beach mark also depicts a shark standing on a beach holding a beer mug with one pectoral fin and an upright surfboard positioned on the opposite side of the shark,” the suit claimed. Lost Coast claimed it owned the imagery for the suds-sipping, surfboard-snacking shark, and demanded that Aviator replace Maddox with another design. Earlier this year Lost Coast filed a federal trademark-infringement lawsuit against Aviator in the Northern District of California. Now, the owners of Lost Coast Brewery claim that Maddox is not an original idea, but rather a sly derivative of Whitey. He is featured on the brewery’s “Mad Beach” beer label. Maddox is the property of Aviator Brewing Company in Fuquay-Varina. He is featured on the brewery’s “Great White” beer label. Whitey is the property of Lost Coast Brewery & Café in California. The best of INDY Week’s fiercely independent journalism about the Triangle delivered straight to your inbox.
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